WebGrier 2000; Brumbaugh 1997). In other words, the success of targeted marketing is driven by a consumer’s inference of similarity between some aspect of a company’s communication effort and themselves (Whittler 1989). As minority buying power grows in America, so too will the need for advertising that WebApr 5, 2016 · Across four studies, behaviorally targeted ads lead consumers to make adjustments to their self-perceptions to match the implied label; these self-perceptions then impact behavior including purchase intentions for the advertised product and other behaviors related to the implied label.”. In other words, when a consumer is targeted by …
Targeted Advertising and Consumer Inference Marketing …
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Targeted Advertising and Consumer Inference - SSRN
WebNov 1, 1996 · Our results indicate there exists a tremendous potential for improving the profitability of direct marketing efforts by more fully utilizing household purchase histories. Even rather short purchase histories can produce a net gain in revenue from target couponing which is 2.5 times the gain from blanket couponing. WebResearch has generally shown that target marketing strategies are constructed from consumer inferences of similarities between some aspects of the advertisement (e.g., source pictured, language used, lifestyle represented) and characteristics of the consumer (e.g. reality or desire of having the represented style). Webconsumers have a weak price–quality schema or a low need-for-cognition. KEYWORDS advertising appeal, consumer evaluations, need for cognition, price—quality inference INTRODUCTION Marketers employ various kinds of appeals to make products appear more attractive for consumers. Consumers also pay attention to and rely on these taxime sofia